Emlee

Narrated by Em — your sparkle-savvy mascot. Jewellery isn’t just an accessory. It holds memories, moods, milestones, and sometimes impulse buys that end up meaning far more than expected. Whether it’s your everyday necklace or the earrings you save for special outfits, keeping your pieces clean is a gentle way to look after both the item and  the meaning attached to it. Think of jewellery care as a small ritual: simple, soothing, and surprisingly effective. ✨ Why Jewellery Care Matters It’s...

✨ Mascot blog takeover: Em leads, Lee reacts. Sparkle meets sarcasm as our magical girl mascot teams up with her undead co-host for helpful insight and low-effort commentary. There’s something satisfying about making your clothes feel a little more you . Whether you're covering up a mysterious stain (we're not asking) or refreshing a jacket you’ve owned forever, iron-on patches are an easy, affordable way to personalise your wardrobe without touching a sewing machine. Here are some clean,...

✨ Mascot blog takeover: Em leads, Lee reacts. Sparkle meets sarcasm as Em breaks things down and Lee adds his usual commentary from the shadows. Iron-on patches are one of the easiest ways to personalise your clothes and bags — whether you’re rescuing an old denim jacket or giving your everyday tote a little personality lift. They’re simple, creative, and wonderfully forgiving… as long as you avoid melting anything important. Before you plug in the iron and hope for the best, here’s a gentle...